With more than 1000 partner sites and almost 400,000 respondents per year, NetObserver is the largest observatory of Internet users carried out in Europe today.

Conducted every 6 months (spring and autumn), since 1998 in France and 2000 in Europe, NetObserver tracks the evolution of the profiles and the changes of Internet users over the age of 15, wherever their place of connection (home, work and also schools, universities, public places…), in 5 markets, France, Italy, Spain, Germany and the UK.

Further to the user or site centric audience data, NetObserver is an invaluable tool for every day life with regards to:

• The editorial or marketing departments, who wish to improve the content and function according to the profiles and satisfaction levels of their sites’ audience.
• The advertising sales agencies who would like to use the results to market the sites’ advertising space.

The NetObserver offer can be adapted to your needs and we offer comprehensive results for your site.

Constructed on a module based questionnaire, it allows each partner to select questions in relation to the principal usage functions that in turn will provide accurate results from the study:

Master (obligatory) - knowing the profile and changes of Internet users; interests and hobbies; Internet usage, demographics, multimedia equipment, premium online services and e-commerce etc…

• Editorial/Satisfaction: Measures the perception and level of satisfaction of the site regarding ergonomics, the design and the content of your site and your newsletter (if proposed)
• Advertising: Analyses the perception and behaviour of Internet users in relation to four key areas of online advertising: finance, tourism, automotive and branded/own brand products.

Sector specific module of your choice: Analyses in detail the market sector and the target market of your site thanks to the short specific questionnaires, with a choice of 30 sectors: parenting, women’s, careers and employment, sport etc…

The results for each partner site are compared to:

• the sector category of the site
• the national average- in other words the British Internet users

Each partner site can face up to their competition and identify their strengths/weaknesses and opportunities/threats which allows them to establish a tough marketing strategy.

The results are given to the partners, in Excel and PDF format with easy to interpret graphs.

Based on an 'in-situ' methodology, the profile of users is established from the Internet users recruited exclusively from each partner site.

The results of the online survey are then weighted through established socio-demographic criteria and Internet usage data: sex, age, social class, region of residence, frequency and place of connection.

This weighting guarantees the NetObserver average to be representative of the national online population.

Based upon the principle of an exchange, the model put in place by NetObserver is that of a win-win partnership: in exchange for visibilty (through editorial links, creatives, DHTML or Flash Invitations) to recruit respondents from the site or through their newsletter, we give the site results from the study regarding the profile and usage of its visitors.

Your only obligation: Advertise the NetObserver study on your site!

As a NetObserver partner, you are only obliged to put our invitations online and/or attach an editorial link for a sufficient period of time (a minimum of 4 weeks) to obtain a minimum number of responses for your site.

At the end of the session, you will receive a profile analysis of the visitors to your site.

Harris Interactive signs a contract with each partner which guarantees that the results and information will not be passed onto any third party.

Harris Interactive guarantees to its clients, quality, reliability and competitive budgets thanks to a state of the art infrastructure and proven know-how!

Striving to fulfil the needs of our partners, we regularly carry out a satisfaction survey to help us improve our services.

Regarding the latest updates to the survey, the modularity of the questionnaire, the format of the results, the ergonomics and the length of the questionnaire have all been improved.

Conclusions from the previous sessions of the NetObserver^® Europe study

• Conclusions from the 18th session (March 2009)
• Conclusions from the 17th session (September 2008)
• Conclusions from the 16th session (March 2008)
• Conclusions from the 15th session (September 2007)
• Conclusions from the 14th session (March 2007)
• Conclusions from the 13th session (September 2006)

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Contact us today to know more about NetObserver.